What is Domain Authority?

Hello, today in this article we are going to learn about What is Domain Authority? If you are into digital marketing or you are working with websites rankings, blogging and SEO then you must have knowledge about it. Domain authority is a very important factor for SEO. Here is a complete guide for beginners to What is Domain Authority?

It is important to have a high page rank for every website in order to rank high on Google SERP. Domain Authority is one of the most important terms which you require in order to rank higher on Google SERP.

What is Domain Authority (DA)?

Moz is a company who provides google analytics and SEO tools. Moz developed this ranking matric called DA (Domain Authority). The major objective of creating DA was to give a score to all websites and blogs on the internet. This score ranges from 1 – 100. Higher the number out of 100 means higher authority. Low DA also indicates low page rank.

Domain Authority grades are dependent on many factors such as backlinks, domain age, content quality, etc. Along with time if you create quality backlinks, you will see a stable increment in your DA score.

Also Read: 100 Free Directory Submission Sites to Help Boost Your SEO

How to Check Domain Authority?

Domain Authority of a website never remains constant, it keeps changing with the update by Moz. Every website has different DA which is assigned according to Moz’s algorithm. There are 40 different factors which Moz take into consideration while counting DA of a website.

There are multiple tools available online to check Domain Authority. Moz also has their own tools called Open Site Explorer which will help you in finding correct DA of your website.

Enter your website URL in the URL box on Open Site Explorer and click on search. It’ll get your website DA in front of you. See below-given screenshot for example :

What is Domain Authority and How to Check it?

How to Increase Domain Authority?

You can boost your DA. Here are 7 tips by which you can increase your Domain Authority.

Internal Linking

Internal linking means interconnecting your website pages to provide a better in content navigation to users. It also influences your SEO in a positive way and also increases the DA of your website or blog.

Guest Posting

Guest posting is one of the best ways to increase your website’s or blog’s DA. Write quality articles, publish it on other websites and add a link to your website in content. This will boost your domain authority. Make sure to post on high authority websites only if you are looking for a boost in your website’s DA. The guest posted article also attract referral traffic to your web page.

Blog Commenting

For bloggers, blog commenting works really well. If you find any blog related to your niche then don’t forget to comment there and leave your web page link in the comment section. This will create a backlink to you and also increases DA.

Link Building

Link building clearly means creating more backlinks to your website. There are various link building techniques which you can use like Social Bookmarking, Forum Profiles, Social Profiles, Blog Commenting, Guest Posting, Web 2.0, Response backlinks, etc which you can use to create links to your website. These will help in boosting your website’s DA and SEO rankings on Google.

Also Read: Top 70+ Do Follow High DA Social Bookmarking Sites 2023

High-Quality Content

Quality content also helps in increasing the website’s DA. Whenever you write content on your website, make sure that the quality must be high. It provides more trust to users and also influences your SEO rankings on Google SERP. In order to write quality content, you can use the Yoast SEO plugin and follow all the instructions given in it carefully.

On-Page SEO Optimization

On-page SEO also plays a very important role in DA score. If you are not having proper on-page SEO is done then it is very hard to get high rankings on Google. Proper On-Page SEO is a must requirement in order to gain Higher SERP Rankings and DA.

You can learn about On-Page SEO in this Complete Guide to On-Page SEO.

Domain Age

Domain age is one of the most important factors in DA evaluation. It is the age of your domain. Higher domain age will influence higher on your domain authority.

Just follow all these techniques and along with the Moz update, you’ll see an increase in your DA.

If you have any questions then please ask us in the comments below.