Top 10 Keyword Research tips and Tricks Using Free Tools

If you found this article, you are probably a digital marketer, an SEO enthusiast, or someone just starting out in the world of digital marketing. There are many aspects to digital marketing. Search Engine Optimization (SEO) is one of the most important. Search engine optimization is a strategy to grow your business online and increase organic or free traffic to your website.

Since SEO increases a website’s ranking, it helps businesses become more visible online. Working on SEO and creating content to drive traffic. Keyword research is one of the most important things that you should focus on. And in this article we have mentioned top 10 keyword research tips and tricks so that you can create a keyword bucket for your target audience and create content as per keyword intent and this strategy is beneficial for your SEO efforts. We’ve also added some free keyword research tools that will help you add more keywords to your bucket list.

In today’s highly competitive digital landscape, successful keyword research has become essential to reach the right audience and improve your search engine rankings.

But many marketers and content creators are concerned that high-quality keyword research requires expensive tools. Luckily, there are plenty of effective and cost-free keyword research tools available to help you choose appropriate keywords, identify search trends, and improve your SEO approach without going over the budget.

This article introduces 10 free Keyword Research Tricks Using Free Tools that will streamline and strengthen your keyword research process.

Understanding the Basics of Keyword Research

What is Keyword Research?

Searching for words and phrases that people frequently see online is known as keyword research. By determining these keywords, marketers and content creators can focus on particular terms to increase website traffic. Simply put, keyword research helps you identify what people are interested in so you can create content that will appeal to them.

You should be aware of the following types of keywords:

Generic Keywords

The generic keyword consists of just one or two words and can be useful when searching for general information on a topic. This category would include terms like real estate, digital marketing etc.

Short Tail Keywords

Compared to Generic Keywords, short tail keywords are slightly longer yet still deliver comprehensive results. The length of such keywords is two to three words. This may include phrases like “digital marketing jobs,” “digital marketing training,” etc.

Long-Tail Keywords

Because of their length, long-tail keywords deliver better and more focused results than short-tail keywords. These types of keywords are four to five words long. Terms like “Digital Marketing Training Institute” would fall into this category.

Quick Definition and Purpose

Understanding your audience’s search terms will help you provide content that is relevant to them and ranks higher in search results. Simply put, it helps you reach the right audience by bridging the gap between what people want and what you create.

The Importance of Efficient Keyword Research Tools

The process is faster and more accurate when appropriate keyword research tools are used. Useful tools help you identify search trends, identify popular keywords, and choose the ones that will increase site traffic the most. This way, you can save time and effort while making better choices and getting better results from your content.

How Using the Right Tools Can Streamline Research and Provide Better Results

Making informed, data-driven decisions takes less time and effort when you have the right tools. By making the research process more efficient, these tools help you get better results, resulting in better exposure and visibility of your content.

Brainstorm Keyword Ideas

The best way to start your keyword research approach is to brainstorm. Make a list of words you think your target market might use to introduce your goods or services. These could be words associated with your field, certain goods or services or even your brand name. Other resources that can help you with suggestions for related search queries include Google’s autocomplete feature.

Keyword research tools can be very helpful in finding relevant keywords that you may have overlooked during brainstorming. Using these tools, important details about each keyword’s search volume, competition level, and potential traffic can be found.

Below we have mentioned top 10 effective and cost-free keyword research tools that will help you save time and money by streamlining your keyword research.

Each of these tools is designed to help you find relevant keywords, analyze trends, and uncover valuable insights – these are essential steps to strengthening your SEO efforts without blowing your budget.

Let’s look at these tools and see how they can enhance your keyword research strategy.

Trick #1 – Starting with Google Keyword Planner

Google Keyword Planner is an excellent starting point for keyword research, offering data directly from Google’s search engine. This free tool provides search volume estimates, competition levels, and keyword suggestions, making it a reliable choice for beginners.

How to Use It: Simply create a free Google Ads account, then access the Keyword Planner to explore keyword ideas. Enter a broad topic related to your content, and you’ll receive a list of relevant keywords with monthly search volumes and competitive metrics.

Pro Tip: Look for keywords with moderate search volume and low competition for faster ranking opportunities.

Trick #2 – Finding Long-Tail Keywords with Answer the Public

Phrases with low search volume but high intent are known as long-tail keywords, and they are often easier to rank for. A free tool called Answer the Public helps you come up with original content ideas by imagining questions, comparisons, and prepositions related to keywords.

How to Use It: When you enter primary keywords, Answers creates a network of questions and terms that people commonly search for. This enables you to reach targeted, intent-based inquiries. You can also research other platforms like: Bing, YouTube, tiktok, instagram and amazon.

Pro Tip: Use these question-based keywords to create interesting content forms, like blog posts and FAQs.

Trick #3 – Google Autocomplete and Related Searches

Instant information on trending keywords and similar search terms is provided by Google’s built-in autocomplete and similar search services.

How to Use It: As soon as you start entering it into Google’s search bar, autocomplete will recommend well-known phrases that are related to your term. Once the search is complete, see more keyword suggestions by scrolling to the bottom of the page to find related searches.

Pro Tip: To improve your SEO and cover a range of user intents, use autocomplete and related search keywords in your content.

Trick #4 – Competitor Analysis with the Free Version of Ubersuggest

For competitive analysis and keyword research, Ubersuggest is an easy-to-use tool that offers a free version. You can easily determine which keywords are driving traffic by entering the URL of a competitor’s website.

How to Use It: Enter your competitor’s website and see a list of the terms they rank for, as well as search volume and competition level. You can use this information to generate ideas for keywords for your strategy.

Pro Tip: For immediate gains, focus on rival keywords with minimal competition and moderate search traffic.

Trick #5 – Discovering New Trends with Google Trends

One of the most important tools to detect seasonal or current period trends is Google Trends. This free tool helps you identify emerging topics, monitor keyword popularity over time, and adjust your content to reflect search trends.

How to Use It: Enter a keyword or topic into Google Trends to see its popularity over time. Google Trends allows you to see the popularity of a keyword or topic over time. Comparing keywords, examining geographic interest, and identifying topics with growing search interest are more options.

Pro Tip: Use Google Trends to identify when it is best to release seasonal content or modify previously published content to fit with popular and trending topics.

Trick #6 – Getting Question-Based Keywords with AlsoAsked

A free tool called AlsoAsked expands Google’s “People Also Asked” section by displaying a network of questions associated with a given phrase. To create content that directly answers user inquiries, it’s useful to know what questions your audience has about a given topic.

How to Use It: You can get a list of frequently asked questions by topic by entering a keyword in AlsoAsked. These questions are important for creating holistic, beneficial content. There are only three free searches each day.

Pro Tip: To increase content relevance and chances of ranking, include these questions in your blog entries or FAQ pages.

Trick #7 – Finding Keywords for Specific Niches with Keyword Sheeter

A simple tool called Keyword Sheeter pulls popular and trending keyword suggestions from Google Autocomplete. This tool is excellent for brainstorming if you need to find a lot of specific keywords fast.

How to Use It: To use the Keyword Sheeter, type in a seed keyword, click “Sheet Keyword” and it will start generating hundreds of related terms.

Pro Tip: To find specific opportunities with low competition, download the keyword list and use relevant filters.

Trick #8 – Exploring Keywords Everywhere for Basic Metrics (Free Version)

With the help of this browser extension called Keywords Everywhere. You can view search volume and competition information when using Google and other search engines. To complement your research, the free version provides simple but useful information.

How to Use It: To use it, search for the Keyword Everywhere Chrome extension, click and install it. This will allow you to browse keyword data on search engine results pages (SERPs).

Pro Tip: Use this tool in combination with autocomplete and related searches to see keyword metrics in real time when you’re looking for ideas.

Trick #9 – Optimizing Content for Voice Search with Google’s “People Also Ask”

As voice search becomes more popular, it’s important to focus on conversational, question-based keywords that complement voice queries. An excellent tool for identifying voice-friendly keywords that can increase the relevance of your content for voice search is Google’s “People Also Ask” section.

How to Use It: To find questions about your problem, type a common phrase into Google and then check the “People also ask” section.

Pro Tip: To increase voice search traffic, use these queries as section names or subtitles in your articles.

Trick #10 – Combining Keywords with KeywordTool.io (Free Version)

The free version of KeywordTool.io provides a series of autocomplete-based keyword recommendations for various search engines such as: Google, YouTube, Bing and other sites. This is perfect for finding more permutations of keywords to reach a wider audience.

How to Use It: Type a keyword into KeywordTool.io to get a list of Google and other search engine autocomplete options.

Pro Tip: Use this tool to create platform-specific keywords, such as terms related to YouTube videos or Amazon shopping.

Bonus Tips and Tricks for Keyword Research and Ideas

Go to Google Sheets, open it

then go to Extensions, click Add-ons, then click Get Add-ons. (See screenshot below to understand the steps)

Then search for importfromweb without spaces as I wrote. Click on the first result and install this extension as shown in the screenshot below.

As you can see in the screenshot below this option will open and here you can see that there are many options but you have to select the Google Search option. There are many options under this option but you can go with any one of the 3. As I have marked the red boxes in the screenshot.

Ok let’s click on Google people also ask scraper. You can see the screenshot below to change the keywords to get the results.

Conclusion

The cost of keyword research should not be high. You can discover useful keywords, explore new trends, and improve your content to increase exposure and interaction with the right free tools.

By experimenting with these ten tools, you can develop a strong, effective keyword strategy that connects with your target market. By using these complimentary tools, you can maintain the freshness, relevance, and competitiveness of your SEO strategy!