A Quick Guide: To Choosing Free SEO Tools for Your Needs.

An important aspect of any online business or website is search engine optimization (SEO). It helps improve the visibility of your website on search engines, which in turn can lead to increased traffic and revenue. While many companies invest in paid SEO tools to optimize their website, there are also several free SEO tools that can be just as effective.

These are just a few of the many free SEO tools available. While investing in paid SEO tools can provide additional insights and features, these free tools are a great starting point for anyone looking to improve their website’s search engine optimization.

Unlock Your SEO Potential with These Free SEO Tools

1- GMB Everywhere

What is it? It is a Local SEO Chrome Extension Tool. Using this, you can look up Google My Business categories and see where your company stands in each of them.
For local businesses, it can be a valuable tool for improving their ranking in local search engines.

A major purpose of this tool is to analyze competitors and conduct audits.

2- Browseo

You can check here how search engine see your website. The way normal human being see sites search engines don’t actually “see” sites. They collect information from sites by crawling them. Browseo assists you in concentrating on the content since search engines prioritise text on a website. A page’s layout and styling frequently offer a false impression of its true content value.

3- Copyscape

The copyscape it is a plagiarism checking tool that can help you detect plagiarism on any online content that is valuable to you, such as corporate websites, online publications, blogs, marketing materials and other online content.

In order to find matching content, Copyscape searches the Internet for URLs and texts that match the text you submit. It generates a report that highlights any possible matches or similarities between the contents. It can be helpful for content creators to identify plagiarism and address it, which can help them maintain their originality and integrity. You can only see the top 10 results in their free version.

4- Answer the public

Using Answer the Public, you can gain insights into what topics and questions people are searching on search engines. It uses Google’s autocomplete feature to generate a list of related queries and keywords based on a particular search term.

The tool provides a visual representation of the data, showing the most common questions and phrases that people are searching for related to the keyword or topic entered. It is therefore a useful tool for content creators and marketers who want to produce content that is relevant to and interesting for their target audience.

5- Thehoth SERP check

The HOTH SERP (Search Engine Results Page) Checker is a tool provided by The HOTH that allows users to check their website’s ranking position for a specific keyword or phrase on Google search results.

Any website owner who wants to know the progress of their website’s search engine ranking and performance can benefit from this tool.

The HOTH SERP Checker allows users to enter their website link and the tool then generates a report showing the website’s ranking position on the search engine results page for that specific keyword or phrase.

6- Serpwatch.io

Serpwatch.io is a powerful SEO tool designed to help businesses and website owners monitor their search engine rankings and track their keyword performance over time. The tool provides a range of features that make it easy to keep track of your website’s search engine visibility and ensure that your SEO efforts are paying off.

Using Serpwatch.io users can track their 5 keyword rankings for free on multiple search engines including Google, Bing and Yahoo. This makes it easy to track your website’s visibility over time and identify areas for improvement.

7- XML sitemaps

An XML sitemap is a type of file that website owners can create and submit to search engines to help them crawl and index their website more efficiently. It allows to create a free 500 pages sitemap.

8- SERP Robot

This is another tool that lets you check your ranking position for up to five keywords.

9- Google Alerts

Google Alerts is a free online tool With Google Alerts, users can receive email notifications whenever new web pages, news articles, blogs, or other online content are published that match their specified keywords or topics.

Google Alerts can also be useful for monitoring online reputation, tracking competitors, and conducting market research. You can keep up with what people are saying about your brand and monitor your competition by setting up alerts for particular words or phrases associated with your company or sector.

10- Exploding Topics

Exploding Topics is a web-based tool that allows businesses and marketers to discover emerging trends and topics that are gaining popularity online. Exploding Topics are primarily used by businesses and marketers to remain ahead of the curve and spot fresh chances for development and innovation.

By proactively identifying emerging trends and topics, businesses can gain a competitive advantage and capitalize on new opportunities as they arise.

11- SEOquake

Besides organic search data, SEOquake offers SEO audits, keyword density reports, internal/external link analyses, and social metrics as well. With SEOquake, you can view measurements for domains and landing pages such as the current number of pages that Google has indexed at this URL, its Alexa ranking, SEMrush ranking information, Facebook likes, and much more.

The primary use of SEOquake is to help website owners and SEO professionals to conduct competitor research and gain insights into the SEO strategies of their competitors.

12- Ubersuggest

To help users optimize their websites’ content for search engines, Ubersuggest provides data on search volume, keyword difficulty, and other key metrics. It can be used to identify high-volume keywords that are relevant to a particular niche or industry, and to uncover new keyword ideas that can be used to create fresh, relevant content.

Additionally, Ubersuggest can be used to analyze the top-performing pages for a particular keyword or topic, allowing users to gain insight into the type of content that performs well in their niche.

13- Mozbar

The MozBar browser extension is a free tool from Moz, a leading SEO company. The MozBar provides valuable SEO insights on the fly, as you browse the web. This tool makes it easy for users to see important SEO metrics, such as a website’s page authority, domain authority, and number of backlinks.

Additionally, MozBar can be used to analyze SERP (search engine results page) data, providing information on the ranking difficulty of a keyword, as well as the top-ranking pages for that keyword. Overall, MozBar is a useful tool for SEO professionals, marketers, and website owners looking to gain valuable insights into the SEO performance of any webpage, and to make data-driven decisions to optimize their website for search engines.

Also Read- 100 Free Directory Submission Sites to Help Boost Your SEO

14- SEMrush

As a versatile tool for digital marketing, SEMrush includes SEO, PPC, content marketing, social media, and competitor research.
The daily credit and/or SEO Ideas unit usage restrictions apply to all tools and tasks when using a free account. When using for free, you can use:

10 credits maximum (per day) for all of these resources:

• Keywords Research: Overview of keywords and a keyword tool for research- Keyword Magic Tool
• A competitive analysis includes a domain overview, organic search, backlink gap, and keyword gap
• Backlink analysis for link building
• Research on advertising and PLAs

15- Google Trends

In Google Trends, users are able to discover and analyze the popularity of search queries over time by exploring and analyzing historical data. The purpose of Google Trends is to help users discover new keywords and to keep track of the popularity of specific keywords or phrases over time.

Google Trends allows users to compare the popularity of multiple search queries or topics. This can help users to identify trends and to make data-driven decisions.

16- Countingcharacters

Countingcharacters.com is a free online SEO tool that provides character counting and analysis features. It is primarily used to analyze meta titles and meta descriptions and pixel checker for search engine optimization purposes.

17- Checkmy Link

Check My Links is a free Chrome extension that allows users to check all the links on a webpage to ensure that they are working correctly. It is a valuable tool for website owners, developers, and SEO professionals as it helps them to identify broken links that could negatively affect their website’s user experience and search engine ranking.

Also Read- Top 70+ Do Follow High DA Social Bookmarking Sites 2023

18- Woorank

WooRank is a website analysis tool that provides a comprehensive SEO audit of a website. The free version of WooRank provides a basic overview of a website’s SEO and usability and onpage, offpage and technical SEO, along with some limited features for improving the website’s performance.

The free version of WooRank analyzes a website’s on-page and off-page SEO, usability, and mobile-friendliness. The tool provides some basic technical analysis, including load time, server response time, and website security.

19- Google Mobile-Friendly Test

Test your website’s mobile-friendliness with the Google Mobile-Friendly Test, a free online tool provided by Google. The tool analyzes a website’s pages and provides a report on how well the pages are optimized for mobile devices.

The primary use of the Google Mobile-Friendly Test is to help website owners ensure that their website is optimized for mobile users, who make up a growing percentage of internet users.

A responsive and mobile friendly website is necessary for a positive user experience, increased engagement, and higher conversion rates.
The Google Mobile-Friendly Test provides feedback on several key factors that affect mobile usability, including the size of text and buttons, the placement of content, and the use of mobile-friendly technology such as responsive design. The tool also provides recommendations for improving mobile usability, such as using larger fonts and optimizing images for mobile devices.

20- Google Ads Keyword Planner

In order to plan and conduct research for their search engine marketing campaigns, advertisers can use the free Google Ads Keyword Planner tool. The tool helps advertisers to identify keywords that are relevant to their business and that their target audience is searching for.

Note: – In order to see exact search volumes, you will have to run an advertisement campaign

The use of Google Ads Keyword Planner can provide several benefits, including:

i. Identifying relevant keywords – Google Ads Keyword Planner allows advertisers to research and identify relevant keywords related to their business. It suggests a range of keyword ideas that advertisers can use to target their ads to potential customers who are searching for specific products or services.

ii. Estimating traffic and potential reach – Google Ads Keyword Planner provides an estimate of the traffic and potential reach of the selected keywords. This can help advertisers to set realistic expectations for their advertising campaigns and ensure that they are targeting the right audience.

iii. Discovering new keyword ideas – Google Ads Keyword Planner provides advertisers with suggestions for new keyword ideas that they may not have thought of. This can help advertisers to expand their keyword list and reach a wider audience.

iv. Understanding competition – The tool provides information on the competition level of the selected keywords. This can help advertisers to determine which keywords are worth bidding on and help them to plan their advertising budget more effectively.

v. Creating targeted ad campaigns – By using Google Ads Keyword Planner, advertisers can create targeted ad campaigns that reach their desired audience. They can use the insights provided by the tool to create ads that are relevant to their audience, improving the likelihood of a successful campaign.

Overall, Google Ads Keyword Planner is a valuable tool for advertisers who want to research and plan their search engine advertising campaigns. The tool provides valuable insights that can help advertisers to identify relevant keywords, estimate traffic and potential reach, discover new keyword ideas, understand competition, and create targeted ad campaigns.

21- JSON-LD Schema Generator For SEO

JSON-LD Schema Generator for SEO is a tool that helps website owners to generate structured data markup in JSON-LD format, which is designed to improve the search engine optimization (SEO) of their website. Structured data markup provides additional context to search engines, making it easier for them to understand the content of a website and improve its visibility in search results.

22- SimilarWeb

Using this online analytics tool SimilarWeb, website owners and marketers can learn more about the traffic and performance of their own websites as well as details about those of their rivals. The tool provides data on website traffic, engagement, and user behavior, as well as information on audience demographics, referral sources, and search engine optimization (SEO) metrics.

By using SimilarWeb, website owners and marketers can make data-driven decisions and develop effective strategies to grow and improve their online presence.

23- Screaming Frog SEO Log File Analyser

Screaming Frog SEO Log File Analyser is a tool that helps website owners and SEO professionals to understand and analyze the log files of their website. Screaming Frog SEO Log File Analyzer enables you to upload your log files, verify search engine bots, identify crawled URLs, and evaluate search bot statistics and behavior for invaluable SEO information.

The primary use of Screaming Frog SEO Log File Analyser is to analyze the log files of a website to identify issues that may be affecting its SEO performance. By analyzing log files, the tool can provide insights into how search engine crawlers are interacting with the website, which pages are being crawled most frequently, and how frequently they are being crawled.

Issues like crawl problems, broken links, and duplicate material can also be found with the use of the programme. Using this information to inform SEO efforts can enhance overall website performance.

24- The Hreflang Tags Generator Tool

The Hreflang Tags Generator Tool is a tool that helps website owners and SEO professionals to generate hreflang tags for their website. Hreflang tags are HTML elements that assist search engines in comprehending the language and geographic targeting of a website and guarantee that users are shown the appropriate version of the website in various locations and languages.

The primary use of The Hreflang Tags Generator Tool is to help website owners to generate hreflang tags quickly and easily, without the need for manual coding or complex technical knowledge.
When users enter the URLs of their websites and choose the target languages and locations, the tool generates the appropriate hreflang tags that can be added to the HTML code of the page.

25- Whitespark’s Google Review Link Generator

Make a link for clients to rate your company on Google. Whitespark’s Google Review Link Generator is a tool that helps businesses generate a direct link to their Google My Business (GMB) review page. This link can be shared with customers and clients to encourage them to leave a review of the business on Google.

The main use of the Whitespark’s Google Review Link Generator is to make it easier for businesses to collect reviews on Google, which can have a significant impact on their online reputation and visibility. By generating a direct link to their GMB review page, businesses can simplify the process of leaving a review, making it more likely that customers will leave a review.

26- Copyscape

Copyscape is a plagiarism checker tool used to detect instances of content plagiarism on the internet. Website owners, content creators, bloggers, and other professionals who want to make sure their content is unique and not stolen often use this tool.

Copyscape works by scanning the internet for content that matches the text of the submitted URL or text. It then generates a report highlighting any potential matches or similarities found in the content. This report can help content creators identify and address cases of plagiarism, which can be important for maintaining the originality and integrity of their work.

27- Keyword Surfer

Keyword Surfer is a Chrome browser extension that provides keyword research and SEO insights directly within Google search results. The tool allows users to analyze search volume, CPC (cost per click), and other key metrics for any keyword or phrase, as well as identify related keywords and phrases.

The primary use of Keyword Surfer is to help website owners and SEO professionals to conduct keyword research and gain insights into the search habits of their target audience. Users can find possibilities to target high-volume, low-competition keywords and improve the search engine optimisation of their content by examining search volume and other metrics for various keywords and phrases.

Keyword Surfer also provides related keywords and phrases based on Google search suggestions, allowing users to expand their keyword research and identify additional opportunities for optimization.

The tool also includes features such as keyword difficulty scores and domain overview data, providing even more detailed insights into SEO performance and opportunities.

28- Website Authority Checker

Website Authority Checker is a tool that helps website owners and SEO professionals to evaluate the authority of a website based on various metrics. The tool uses data from search engines and other sources to provide a comprehensive assessment of a website’s authority and credibility.

The main purpose of Website Authority Checker is to assist SEO experts and website owners in determining the relative strength and authority of their website in comparison to that of their competitors. By analyzing metrics such as domain authority, page authority, and backlink profile, users can identify areas for improvement and develop strategies to improve their website’s authority.

29- Header-Checker

Header Checker is a browser extension for Google Chrome that allows users to check the HTTP headers of a webpage. HTTP headers provide information about the webpage, such as the status code, server type, and content type.

The primary use of the Header Checker Chrome extension is to help web developers and SEO professionals to check the HTTP headers of a webpage and identify any issues that may affect the website’s performance or search engine rankings. By analyzing the HTTP headers of a webpage, users can identify issues such as broken links, redirect loops, and server errors.

The Header Checker Chrome extension provides detailed information about the HTTP headers of a webpage, including the status code, server type, content type, and cache control directives. The tool also allows users to view the raw HTTP headers and copy them to the clipboard for further analysis.

30- Classy Schema

An organized data viewer is provided by Classy Schema. Using this viewer, you can paste your own code or fetch code from a live URL. After adding the code, you can see the schema markup that is present, along with all of the information about the content that is contained in the markup.

It helps people write structured data for Google so that they gain rich results. The tools allow you to create HTML with some well-chosen CSS classes. This gives you the ability to dynamically construct JSON-LD using a special formula we created for our BigCommerce SEO Rich Snippets App.

31- Google PageSpeed Insights

A free tool offered by Google called Google PageSpeed Insights enables website owners and developers to assess how well their web pages perform on mobile and desktop devices. The tool generates a report that highlights opportunities for optimization and provides suggestions to improve the speed and user experience of the website.

The primary purpose of Google PageSpeed Insights is to help website owners to optimize their pages for faster loading times, which can have a significant impact on user engagement, bounce rates, and search engine rankings.

32- Google Analytics

Google Analytics is a free online analytics tool that enables website owners to track and examine numerous performance-related information for their websites. The tool offers information about how people engage with a website, such as their origin, the pages they visit, and how long they remain.

The main goal of Google Analytics is to assist website owners in comprehending their target market and tailoring the performance of their website accordingly. Website owners who monitor user behaviour can spot patterns, monitor conversions, and make data-driven decisions about how to make their website better.

Conclusion of Free SEO Tools

To sum up, free SEO tools can be a huge assistance in getting your website optimized for search engines. You can use these tools to evaluate the effectiveness of your website, spot potential improvement areas, and monitor your development over time.

When using free SEO tools, it’s important to remember that they may not provide all of the features and functionality of paid tools. they can still offer useful information and insights that can aid in enhancing the SEO performance of your website.

Ultimately, the secret to SEO success is focusing on creating high-quality content that caters to your target audience. Free SEO tools can be a helpful supplement to this strategy, providing you with the data and insights you need to make informed decisions and optimize your website for search engines.