Free Social Media Marketing Tools to maximize organic reach

Introduction

You have so many great options out there when choosing a Social media marketing tool for your business free or paid both, so many time-saving features and wonderful options to choose from, it’s a tall order to figure out what is best for you.

As social media continues to play an increasingly important role in marketing, it’s essential for businesses to utilize the right tools to maximize their presence on various platforms. But with so many social media marketing free and paid tools available, it can be overwhelming to choose the right one. To help you make an informed decision, here’s the ultimate guide to selecting the right social media marketing tool:

1. Set your goals: Setting goals is a crucial part of choosing a social media marketing tool. Would you like to grow your brand awareness, generate leads, or drive sales? Different tools cater to different goals, so having a clear understanding of what you want to achieve will help you narrow down your options.

2. Consider your budget: There are a variety of social media marketing tools available to fit different budgets, so you have to consider your budget before you make a purchase. In some cases, tools offer free versions with limited features, and in others, a subscription fee is required to access the full functionality.

3. Make sure the tool aligns with your goals: Every tool offers different features, so make sure you evaluate which ones are right for you. Some tools offer social listening capabilities, while others provide advanced analytics or scheduling options. Make a list of features that are essential to your marketing strategy and compare them across different tools.

4. Check for integration: If you’re already using other marketing tools, it’s important to check if the social media marketing tool you’re considering integrates with them. Integration saves time and streamlines processes, making it easier to manage all aspects of your marketing strategy.

5. Read reviews: Before making a final decision, read reviews from other users. Look for feedback on ease of use, customer support, and overall effectiveness. In order to make an informed decision, you can use reviews to find out what the pros and cons of each tool are.

By following these steps, you’ll be able to select the right social media marketing tool that fits your budget, aligns with your goals, and provides the necessary features to enhance your social media presence. When building a successful social media marketing strategy, it’s vital to choose the right tool.

Also Read- Social Media and Email Marketing – How to Bunch Up Efforts

What social media marketing free tools are available?

There are several free and affordable social media management tools that can help you manage all your social media marketing from one place. Many of these have free plans if your needs are modest.

More than 4.76 billion people use social media worldwide, and that number is increasing yearly.

The power of social media marketing lies in its ability to reach a wider audience, become more recognized, find better customers, strengthen the authority of your brand, and perform many other tasks.

Take advantage of these 19 free social media marketing tools to grow your social media presence. Is there anything stopping you?

1- Social blade (Analytics Tool)

The Social Blade analytics tool is free to use. You can view social statistics for anyone’s social accounts by typing their username in the box provided. I love it since you can see the growth of daily subscribers.

By typing in someone’s username, you can view their social stats on any social profile. Seeing the daily subscriber growth is one of the things I like about Social Blade. When you view a pop, you can see the content that was published that day. You’ll gain knowledge of the popular content your competitors are publishing, which will help you. Consider creating content for your social media profiles that compares to yours.

2- Later- (later)

Formerly known as Lettergram. It was the first company to market an Instagram scheduling solution in 2014. From a simple social media scheduling tool to the #1 visual marketing platform for Instagram, TikTok, LinkedIn, Facebook, Twitter, and Pinterest.

Today, Later has more than 7 million members worldwide and is a participant in the Instagram Partners Program, as well as a recognised TikTok and Pinterest Marketing Partner.
The free version of Later includes one user, 10 posts per social network, and one social set for each of Facebook, Instagram, Twitter, and LinkedIn. Also, you have access to basic analytics and many pre-made templates using their hashtag research tool along with the ability to schedule 30 posts on each social network profile.

3- Hootsuit

Hootsuite is a very useful tool for social media marketing that helps companies track customer data, customer sentiment, and interactions.

The user interface in Hootsuite is easy to use and relatively lightweight, which gives customers plenty of features.

With the free plan, you can schedule up to five posts at once, handle two social media accounts, and give access to one user.
If you decide to upgrade to the professional plan.

You will have unlimited scheduling options and the ability to handle up to 10 social media accounts.

4- Buffer

Buffer is a cheaper alternative to Hootsuite and is a great option if you want a platform with lots of features like analytics and scheduling. With Buffer, you can easily post to various social networks such as Twitter, Facebook, LinkedIn, Pinterest and other sites.

If you have RSS feeds, you can schedule posts in advance so they get shared at a time that suits your needs.

You can share videos, links, or a website on the network without opening a new tab buffer thanks to its chrome extension.

The basic publishing tools are also included in the free plan, which allows you to add one user, three social media accounts, and schedule ten posts for each social platform.

5- Social oomph

A fantastic social media scheduling tool that enables you to share content on your preferred social networks at predetermined times based on your requirements.

Additionally, you can choose to bulk upload your blog posts one at a time from your computer.

Saving you the usual frustration and effort, this tool has several features, one of which allows you to quickly delete messages after a specified amount of time.

The free version of Social Oomph enables you to link social media accounts and gives you access to basic posting features including unlimited posts and three posts per hour.

6- Tweetdeck

If you want to manage your twitter accounts, check Tweetdeck.

It is free and gives you the convenience of managing all of your Twitter accounts in one location.

TweetDeck has many features and is easy to use. You can quickly track conversations, identify new people to follow, reach new audiences, and keep track of messages and conversations. You can quickly find out what’s new and popular & Trending on twitter.

Want to use? To use Tweetdeck for free, all you need to do is sign up for a Twitter account and sign in with that account.

7- Planable

With Planable Marketing teams can collaborate and work more effectively on social media and produce better outcomes.

This application, which was created specifically for marketers, provides a visual method for developing, planning, co-creating, reviewing, and improving content.

Most social media sites are supported in this platform including Google My Business, Facebook, Twitter, Instagram and TikTok. Planable primarily focuses on approval and collaboration.
Planable enables you to discuss each draft with others, solicit input, and get approval.

Additionally, it has tools that enable automated posting scheduling and idea sharing within your team.
You will be able to try out all of Planable’s features and make up to 50 posts while having unlimited access to their platform.

8- Canva

These days, high quality content and visually appealing posts are essential for social media and for that you can go with Canva, it is a great tool for that.
Every social media marketer relies on Canva as a primary tool.

Using Canva will save you a lot of time and effort as you will not have to start from scratch to create beautiful posts for your social media accounts. It has pre-made templates for your posts.
With the help of Canva, you can immediately schedule posts on your social media accounts.

You can use the many templates and design resources in its free version to create engaging social media content.

9- Manychat

It’s difficult to keep getting visitors from these social media platforms. You can never predict what the algorithms will do on social media.

You can stay in touch with your customers using tools like Manychats especially through SMS, Facebook Messenger and Instagram private messages. It is simple to use.

10- Exploding topics

If you don’t know what topic I should create content on then go to Exploding Topics. This tool was developed by Brian Dean, he is an SEO expert and the founder of Backlinko.
It gives you access to cutting edge content that is currently trending online especially on the social web.

If you produce content on those topics, you will find that people are interested in it, which will increase your number of likes and followers.
But keep in mind— you must make sure that the content you produce around these explosive subjects is pertinent and relevany to your entire social media presence.

For Example- If I talk about digital marketing, I will not make content about food. Even though food is booming. The main goal is to stay relevant.

11- Mailchimp

You may be thinking how the hell social media and an email tool like MailChimp are connected. This is crucial because social media algorithm changes make it tougher and harder for followers to see your content.

After you have so many followers on social media you need them to subscribe your group. Getting their consent to join your email list is an easy way to do this.
You’ll be able to communicate with your audience more frequently if you use tools like MailChimp.

by communicating with them regularly via email, You can persuade them to become your customer.

12- Linktree

Linkedtree is a tool for sharing multiple links on social media, but it gained popularity on Instagram. you can have a link that you send people from your social media bios and across these platforms, and they can choose from your services and offerings to see which is best for them. Due to Instagram’s character limit, you can only share web links in Stories and your profile page’s ‘bio’ section.

It’s a fantastic method to let your audience choose their own path while letting them know where and how you want to interact with them. Boost your social media following.

13- Mobile monkey

It allows you to automate interactions with Instagram users who interact with your content.

For example: When someone mentions you in a story using this tool, you can automatically thank them. This encourages them to include you in more stories, which ultimately leads to you gaining more followers.

14- Google Trends

You can see what’s popular with Google Trends. And what I really like is that you can start sharing content based on popular content and if you do this your chances of increasing your number of followers on social media will increase.

There are also some older industries, but Google Trends will show you if they’re increasing or declining, and you can see it broken down by region.

15- Mention.com

Keep an eye out for any mention of your company and your competitors. And it’s a great way to understand your target market because it identifies what they like, how it relates to other goods or services, and what they use.

Thus, you’ll find out, what are you supposed to be doing to improve yourself? Industry-wide, what doesn’t work? Additionally, you should enjoy hearing about your brands because you will know the pulse of your customer. Plus, as you get better, you’ll get more enthusiastic followers.

16- Not just Analytics

This tool will assist you in analysing your Instagram accounts to determine who is receiving genuine interaction. Additionally, it aids in locating their best-performing content as well as development peaks, allowing you to determine what is influencing their business.

The thing about Instagram is that there are so many different types of content that people share there, from stories, to wall posts, to IGTV, to reels, so you want to know that your competitors are using what’s working for them so you can test it.

And What isn’t working for them is also visible. That doesn’t mean you shouldn’t share what isn’t working for them; if you give it a shot, it might just turn out to be successful for you as well. But it will at least give you a general idea of what is and isn’t effective in your sector. Furthermore, you are aware to avoid it if it doesn’t perform for you as well.

17- Facebook Ads liabrary

Through this tool you can see what your competitor is advertising on Facebook. Running ads is a great method to increase your audience and sales.
With the help of the Facebook Ad Library, you can simply see what messaging is effective for your audience, for the pages of your rivals, what your audience truly enjoys, and what other people in your industry enjoy and dislike. These are the perspectives you should utilize in both your paid advertisements and the free content you ultimately distribute.

If you see certain topics not doing well in a competitor’s Facebook Ad Library, chances are if they’ve paid for it and it’s still not doing well, you will probably have the same result if you post it organically as well.

18- Agorapulse

By focusing all your interactions in one place, you can be more responsive to your community and this is what Agorapulse exactly accomplishes. You’ll do better if you engage with people, participate in conversation, and put out fires as quickly as possible because it does happen to many businesses and brands over time.

19- Restream-

From Instagram to Twitter to LinkedIn to YouTube to Facebook, Restream allows you to go live on all social platforms at once. What You will see that these social media platforms are competing with television by going live.

What is the benefits of going life? If you go live, you’ll expose your content to a larger audience than those who are already following you. You’ll start gaining more followers as a result, and you’ll meet new and interesting people.

As you build a following and go live more, you’ll get more interaction and sales as you discuss products, services, or even just post other content.

Conclusion

Digital marketing now includes social media as one of its most important components. Social media is our daily bread and butter in the digital age we live in. To stay current with the newest trends, people devote endless hours to keeping up with the news.

Developing a solid social media strategy will help your company grow, no matter how large or small it is. Use all resources and tools to your advantage to produce and distribute content that tells your company’s story.