Social Media and Email Marketing
Social Media and Email Marketing come in battle, who do you think gonna win? Social Media helps businesses in reaching to their customers. It offers higher reach but due to the frequency of content updating, you might not appear to your customer.
Email marketing also offers high reach, but you need a big and loyal list of subscribers for it.
So, the trust we are talking here about it that a combination of social media marketing and email marketing can give you optimal results.
Here is how to bunch up your efforts with social media and email marketing in 2020
Quick Stats about Email Marketing
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Quick Stats about Email Marketing
Quick Stats about Email Marketing
In terms of Time
When we compare social media and email marketing, email takes a lot less time.
- Email is one medium to market in email marketing, but in social media, there are many ways such as Facebook, Twitter, LinkedIn, etc.
- Email marketing has very less competition because you are able to reach your potential customers directly.
- As per the stats, the average person spends around 30 hours a week looking at emails where only 14 hours spent on social media.
In terms of Money
- Email marketing is 10 times cheaper than Facebook and other social media channels. And when you compare it with Google, it is hell cheaper than that.
- In a study done by Campaign Monitor, it was said that email brings $44 per $1 spent.
- There are many free email marketing services available for those who are having fewer subscribers. One of them is Mailrelay.
In terms of Results
- With Email marketing, you are able to time and segment your emails which drives much better results.
- Email Campaigns are able to drive 50 to 100 times better click rate than Facebook and Twitter.
- In order to contact customers about products and services, 46% of customers want to be contacted by email.
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Quick Stats about Email Marketing
Quick Stats about Email Marketing
There are lots of advantages to thinking about when it comes to email marketing and its benefits.
Quik Stats about Social Media
In Terms of Time
- Social media gives freedom to post more, you can easily manage 10+ posts on social media in a week or probably in 4-5 days. But you can’t send 10 Emails in a week, because it might look quite spammy to a receiver.
- It takes just a click to follow or subscribe to a page on social media, while on the email you need to go through a little bit time taking procedure.
- Social media allows you to reach and target those people who haven’t shown interest in your business yet.
In Terms of Money
- Social media is not free, platforms like Facebook & Instagram are pay-to-play platforms.
- The average budget spends on social media marketing is settles at around $200 to $350 per day. Which means you are spending $6000 to $10500 a month on average. Source: Buffer.
In Terms of Results
- The millennials prefer social media to be contacted through for hearing about product and services from companies.
- In total, there were 2.8 Billion social media users in 2017. 71% of the consumers having good social media service experience with a brand are most likely to recommend it to others.
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Quick Stats about Email Marketing
Quick Stats about Email Marketing
Combining Your Social Media and Email Marketing Efforts
Using social media and email marketing together is a smart method to generate better and quality results. Here are five smart ways by which you can implement social media and email marketing together.
- Look for already available integrations: Look at Facebook for Developers, there are plenty of applications available for integration. This is same with all major social media sites. Zapier is a smart solution for all integrations.
- Use your email list for remarketing campaigns: You can directly target your existing customers by uploading their email list to Facebook. This will be remarketing your existing customers.
- Use Lookalike audience: You can use your current email list to find a new similar audience. This feature is mentioned in Facebook ads system as Lookalike audience.
- Grow your list with Facebook Lead Generation Ads: You can ask people to provide you with their email addresses and other information. This will help you in growing your audience.
- Cross Promotion: Always have your social media buttons on your emails. At the bottom, you can place links or buttons. With the help of social media, you can drive people to subscribe to your newsletters.
So, choosing between these is very difficult. As we said, combine these two and work smartly. Drop your questions, doubts, feedback in the comment box below.
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