Digital Marketing Scope in India : The Guide You Need

The Digital Marketing scope in India has grown exponentially in recent years. Digital Marketing has become a multi-billion dollar industry in India. Digital marketing scope in India is something that gives you clarity of what your career would be like in the future if you opt for it. This blog will answer all the questions and doubts that you have in your mind about whether taking up this profession leads you to a greater prospect or not.

Before we jump on directly to the scope of what digital marketing has to offer, let us try to understand the basics and the elements that are involved in internet marketing.

What is Digital Marketing?

Digital marketing, also known as internet marketing is the promotion of any brand through the medium of the internet or other forms of digital communication by connecting with potential customers.

Basically, it is the marketing of any campaign that is displayed on computers, mobile phones, tablets, or other devices which can be in the form of online videos, display ads, social media posts, etc.

Email marketing, pay-per-click ads, social media marketing, and even blogging are all good examples of digital marketing channels that help people to learn about any business and stimulate purchases.

Coverage, affordability, scalability, and accuracy are the factors that help digital marketing to be the fastest form of marketing.

Importance of Digital Marketing

Statistics show that about 65.5% of the world’s population today uses the internet. So, we can imagine what impact it can create if you start marketing your business digitally.

Today, almost every business operates on the internet from booking a cab to ordering any food, which means you can find any business online.

Digital marketing is completely taking over the traditional way of advertising, where you can reach out to a wide range of audiences not only that it also helps you target specific groups of users – by age, occupation, gender, location, interests, and many more in a cost-effective manner.

Marketing online has drastically changed so many aspects that provide enough insights showing the area for improvement which could not be accomplished by traditional marketing such as:

User Friendly Comparatively digital marketing tools are far convenient and easy as compared to traditional marketing methods. The key factor that makes plays a vital role to grab the audience’s attention is creativity and innovation.

Affordable Marketing

One of the biggest challenges faced by businesses is marketing and advertising cost. Digital marketing is such a medium through which businesses of any size can plan & execute cost-effective advertisement through blogging, SEO, Email marketing, social media marketing, PPC marketing, content marketing, etc.

Measurable With Analytics

With web analytics, it is possible to measure the performance of any marketing campaign. It can measure how visitors are interacting the way we want them to do or not by having a close study on the behavior of visitors through metrics like sessions, bounce rate, etc.

Lead Generation, Conversions & Revenues

One of the unique advantages of online advertising is its ability to carry out personalized marketing activities which facilitate higher lead generation and conversion. The achievement of any marketing campaign depends upon the conversion that it offers.

Demographic Targeting

With online marketing, we can target a broad audience by targeting a specific area or location. Helping us to focus on customers that we want to deliver our products and services to. Never has it been easier to target an audience globally.

Marketing round the clock

Unlike traditional marketing, marketing online campaigns can run 24/7, without constraining with opening and closing hours. Setting higher chances for those who are online to see your marketing campaign.

Below is the list of average salaries and job roles in digital marketing in India:

Digital Marketing Manager

The position of a Digital Marketing Manager is to plot, broaden, put into effect, and control the general Digital Marketing method in an organization. Digital Marketing Manager gets a salary of ₹1.9–10 LPA on average. The average annual salary of zero–three years skilled specialists comes close to ₹4.7 lacs in India.

SEO Specialist

Search engine optimization specialists analyze, advise, enforce, and evaluate changes to the organization’s website so that it is optimized for SERPs. They also enforce keyword studies strategies, keep a track of performance reports, etc. An SEO specialist can earn from ₹1 to ₹4 LPA in any Digital Marketing firm, with that said average annual salary of a skilled candidate is at least ₹1.9 lacs in India.

Search Engine Marketer

Search Engine Marketer is accountable to ensure that the company is rightly exposed to its potential customers on search engines. The primary goal of SEM is to promote the visibility of a website with the usage of paid search, contextual advertising, etc. The earnings of a Search Engine Marketer ranges from ₹2.57 LPA to ₹7.34 LPA. Any experienced candidate can up to ₹3.5 lacs per annum in India.

Web Analyst/Data Analyst

They are a part of the web development team, whose fundamental responsibilities are data management, data analysis, data integrity, etc. A web analyst can earn from ₹1.8 to ₹6.6 LPA, the average salary of a skilled and experienced analyst is ₹₹3.6 LPA in India.

Content Marketer

Anyone who represents the entire digital marketing team is a content marketer, who is responsible to create content for traffic engagement. The average salary that is being offered to a content marketer ranges from ₹3.7 to ₹10 LPA. Content marketer with good experience gets a salary of at least ₹6.4 lacs in India.

Email Marketer

Email Marketers create electronic mail advertising and marketing campaigns to promote products or services to generate leads. Email marketer gets a salary from ₹2.2 to ₹10 LPA. Experienced Email marketer annual salary is about ₹5 lacs in India.

Google Ad Specialist

Creating campaigns for any business using Google ad platform to generate sales, leads, traffics, etc is the primary goal of Google Ad specialist.

The salary of Google Ad specialist ranges from ₹2 to ₹11 LPA. So, the average salary that an experience specialist can get up to ₹ 4 lacs in India.

Facebook Marketing Specialist

Facebook Marketing specialist job is to build and analyse campaigns to maximize revenue and upscale traffic of a business using Facebook ads platform.

Salary of Facebook Marketing specialist starts from ₹2 to ₹12 LPA. Expert in this field can earn up to ₹5 lacs on an average in India.

What defines our life?

Opportunity….. Right?
“Most people miss Opportunity because it is dressed in overalls and looks like work.” Thomas A. Edison

However, a Lost opportunity doesn’t mean the last opportunity.
Invest where it matters the most in this modern and digital era. Be creative. Creativeness implies making the decision that goes beyond what is expected at all times.

You get out of life what you put in, and result defines the output.
How to get the best from life? Go for something which is in trend!!

What’s trending is going to stay. It’s Digital India. So, Go Digital.
Engage in Digital Marketing before someone else will. Don’t let the opportunity to cross over. It might be the best opportunity you get today.

Digital Marketing Scope in India

India has constantly accepting technologies that are rapidly evolving, to make an entry at the earliest. With the launch of Digital India, there seems to be rapid growth in digital platforms increasing day by day. According to a case study by the analyst, this so-called Digital India scheme could boost GDP in the upcoming years.

Today, any individual before making a purchase tries to research on the internet about the product or service. If we look at the present facts and figures which show that India stands in the second position as the largest number of internet users globally and it is constantly growing. This is a clear indication that the number of internet users would increase in terms of millions in the coming future. Thus, making a vast field of opportunities for marketing online.

Digital Marketing Career:

The skills you need to pave a path to digital marketing are creativity and innovation with sharp thinking. There are various fields in digital marketing where a digital designer would master design applications and on the other hand, SEO-specialist needs skills like keyword research and master tools like SEMrush.

Below is the list of why considering Digital Marketing as a career proves to be the best:

1. High job demand in digital marketing.
2. Digital Marketing jobs pay well.
3. Work flexibility and can operate remotely.
4. Not rocket science, anyone without a technical background can work in this field.

How Digital Marketing helps you?

Among all professions, Digital Marketing is the most in-demand. Isn’t it nice to have a fresh set of skills that can help you progress in your career and increase your job security?
Get the benefit of more career choice. World’s biggest digital giants like Google, Facebook, Twitter, LinkedIn, etc. are providing a pool of job opportunities for digital professionals. You can choose the field of interest as per your expertise.

Get more salary than your peers. A recent survey found that digital marketers salaries are rising faster as compared to the previous years. The economy is also expected to grow at a rapid pace.
You have an opportunity to kick-start your career. The digital marketing field has a bunch of opportunities for you to start your career before you even set foot in a workplace.

In the field of digital marketing, things are constantly evolving. Everyday It brings a new opportunity and challenge that makes it an exciting profession where you actually enjoy doing it.
In the face of failure, there is always the opportunity to start over. Seize the opportunity you got, give your best and above all choose what you love. Never stop creating.

Not only you get plenty of opportunities, but also you get plenty of room for day-to-day creativity in a general sense.

Act now, sometimes later becomes never.

Now, if you are looking for ways to make a career in digital marketing then going through Best Digital Marketing Institute in Delhi, would serve the purpose to get you going in the field of digital marketing.