How to Increase Organic Traffic on My Website

Every Marketer or Business Owner wants more traffic on their website because more traffic means more leads and customers and more awareness surrounding the business. But the question remains the same that How to increase organic traffic? Right!! Increasing the website traffic isn’t easy and if you are going for Organic traffic then it can be time consuming and expensive.

There are many ways you can increase organic traffic on your website. But, let’s understand what is organic traffic, it refers to the number of visitors coming to your website that is triggered by unpaid search results i.e. from Google or Bing. It is very challenging for any business to make sure that when people look at particular goods and services like yours, they find you and not a competitor.

IMPORTANCE OF ORGANIC TRAFFIC

Organic traffic is important for your website because of the following reasons-

• It brings in highly qualified prospect.
• It is cost-effective in the long run.
• It provides a competitive edge to your business.
• It brings in regular and more engaged visitors to your website.
• It provides you with higher Credibility.
• It gives you more opportunities to convert prospects into leads
• It increases your search engine ranking.

These were some of the importance of Organic traffic, fascinating enough, Right!! Now, we will share some of the amazing strategies that will boost organic traffic at no cost except your time.

WAYS TO INCREASE ORGANIC TRAFFIC

1. USE SOCIAL MEDIA

Content plays an important role but it is not enough, to drive traffic you have to be proactive. One of the best ways to increase traffic on your website is to use social media channels to promote your content. Some social media platform that can help you out are Twitter, it is an ideal platform for short links, next up is Google+ promotion can help your site show up in personalized search results and specifically into B2B niches. You can have sustainable traffic from Facebook and LinkedIn as well.

Selecting the right social media channel for your business is really necessary; you need to go where your customers are. It is also a great way to share something about your business amongst potential new customers. You can also repost some of the reviews of your existing customer on those platforms to boost up the customer confidence and trust into you.

2. START BLOG POSTS AND GUEST BLOGGING

Blogging is the most effective way to increase your organic site traffic. Content is the key, if the content is relatable and helpful to the customers then it can boost your website. Another way is Guest blogging, securing a guest post on a reputable site can increase blog traffic to your website and help to build your brand as well. But you have to very cautious while doing it.
You can go for posting content to other blogs, invite people in your niche to blog on your own site. They are likely to share and link your content into their guest article that ultimately helps in bringing new readers at your website. But one thing which should be taken into consideration is that you have post high quality, original content without spam links.

3. USE DIFFERENT TYPE OF CONTENT

Use a different kind of content on your website to break the monotony and retaining the customer interest. Some different type of content should be used to boost organic traffic-

• Infographics- They are little different from regular posts as they not only pictures but also includes text in an attractive way to promote the business.
• Memes- Customers love humorous memes and will share them on social media. But those meme posts should not be offensive or too blunt and crude!
• Interview- Transcript of interviews can help promote and sell your business. Try bringing in some guests on your business podcast or video show (if any) and transcribe it into a blog post.
• Useful Links- Customers always appreciate links to resources and will keep coming back to use them. You can also make money through an affiliate link, but don’t just link to anything because it will be of no use.

Some other example of content can be Virtual classes, online tutorials, research, case studies and product review etc. Creating the right mix of these options and promoting them through social media will boost organic traffic.

4. SEO AND DIGITAL MARKETING

This is a paid way of driving organic traffic onto your website but also one of the fastest methods. Ranking your website on the first page of google will ultimately drive a lot of traffic. Your content strategy should be designed to work along with SEO strategy. A good Digital Marketing Agency will able to help you put together a content strategy that will work out for your business. Not only Content strategy but your digital marketing agency will look upon several factors and tell you some key techniques that will improve your organic rankings to boost up your website traffic, which includes the following-

• Creating SEO optimized landing pages
• Building internal and external links
• Auditing and optimizing your website.

Combination of these along with your Content strategy will form a winning SEO strategy. You need to be working together with a digital marketing agency to build your online presence.

5. USING THE RIGHT KEYWORD

Keyword refers to specific words or phrases that when included into the website, can help search engines recognize your website. They can help you to connect with more customers online. So, choose your keywords wisely as they will be going to help you in ranking and generating more local interest.
You can use Google’s Keyword Planner combined with Keywordtool.io for generating keywords ideas. You can also use the tool AHREFs which will make it easy to find these keywords.

6. PAID ADVERTISING

If you want to see a drastic result in less interval of time then paid to advertise is a great way to get more people onto your website. They are a little expensive but if you get it right, then you can really double down, increasing both awareness of your brand and profit.

The two main type of paid advertising which are effective than others are-

• Google Adwords
• Facebook Ads

Both the platforms are paid but you can make a huge positive impact on your business. While on the other hand through Facebook you can target people by age, sex, location, job, interest etc. according to the requirement of your business.

These were some of the ways through which you can increase your website’s organic traffic. The tips shared in this post can increase your search engine rankings and gives you a way to genuinely connect with your potential and new customers online.

There are some key factors that should be taken into consideration while going for increasing organic traffic such as Quality and Original content, posting regularly, identification of the target audience and using of the appropriate keyword etc. You can also outsource this work to Digital marketing agency which is less expensive as opposed to the organic traffic you will get in return.