Top 7 Diwali Digital marketing ad to learn video copywriting

We have always recognized Diwali as the most special festival of our lives, but it is also an important festival in the marketing calendar. Now is a wonderful time to interact with audiences and share in the spirit of this noble event.

In Digital marketing copywriting is the most important part as we all know content is king and content is a salesman for any business through the content you communicate with your audience.
The moment of preparation is here again, and here we have selected the best digital marketing campaigns, curated by renowned brands. List of top 7 Diwali digital marketing video campaigns that have churned out optimum ROI over the years. We hope these campaigns will inspire you to use them more effectively and strategically in this festival of lights:

1- Diye Se Diya Jalao by HP India

#diyesediyajalao Spreading positivity & helping others can be a good way of growing a business.

This is the most beautiful ad I have ever seen this ad shows us how we should help others and grow together. And I’m sure you’ll get emotional at the end of the ad.
I am Thankful to the creative team behind this creative video that maintains the true essence of the festival.

2- #SpreadingKindness ft. Piyush Mishra by Mankind Pharma

The most heart-touching ad is, You cannot find kindness, but you can spread it! We should all come together and pledge that we will serve life with the utmost kindness.

The moral of this ad is our good deeds come back to us someday near or far a great message by Mankind Pharma.

3- Support the hawkers near you by Cadbury Celebrations

#ShopsForShopless– This initiative will assist hawkers in opening stores by scanning a QR code.

Cadbury Celebrations has created a 60-sec video ad #ShopsForShopless, a new campaign that honours the strength of communities coming together through technologically enabled solutions,
In order to support and empower those who do not have permanent storefronts, the initiative provides hawkers with a virtual space to sell their products.

Truly, Cadbury India, you have excelled yourself. This is a very kind gesture. A passionate idea that will really change people’s lives as well as attract people’s attention. Brilliantly shot, the narrative, the color-editing palette… Overall an excellent effort. Kudos to the entire crew who worked on this!

4- Festive Moments Styled by Myntra

It is true that some moments in life are priceless, including festive ones. Festivals are not just a reason for the entire family to get together and celebrate, but they are also important to make a difference in the lives of others.

This video by Myntra shows Jiya’s house help Anju and her son Krishna celebrating Diwali in a truly memorable way.

Read Also– Digital Marketing moving towards Video Marketing

5- #AndarSeSundar- A festive campaign by JKCement WallMaxX

Best Diwali advertisement with a lovely message.

In honor of those who make our homes #AndarSeSundar, JKCement Volmax has launched a festive campaign.
JKCement WallMaxX shares with you the touching story of those who sacrifice their special moments so that we can make memories. By the motive of spreading a smile to everyone who is #AndarSeSundar, you may make this holiday season extra special.

6- Celebrate the #JoyOfHomecoming by Vivo India

It is one of the best advertisements ever created. This video delivers a powerful message and evokes strong emotions in us. These people deserve a lot of appreciation for what they have done.
Especially i like the ending dialogue “Diwali isliye manaate hai kyunki ghar ka bachha bahot dinon baad lautkar ghar aata hai” helped me recall the history of this festival and, due to the way it has been presented, made me cry.

Read Also– Never Underestimate The Influence Of Creative Marketing and Performance Marketing

7- Let’s #DeliverTheLove by Amazon India

This advertisement is so logical; we almost forget about those who have supported us when we most needed it.
A wonderful idea for Thanksgiving is. Words alone don’t always convey the debt of appreciation we owe.

Copywriting for Video: The Method Used in Some of the Best Digital Marketing Videos:

The most fundamental formulas include 8 ingredients.

1- Attention-Grabbing – You need to get people’s attention and keep them looking with attention-grabbing material. It is important to keep in mind that people can click back at any time. You will not be able to get their attention in 30 seconds if you do not catch their attention right away.

They will be gone much sooner than that. Signaling, surprising, or shocking people with something is a good way to get their attention.

2- Emotional Appeal: Appeal to the heart Instead of arousing rational cognition, advertising persuades consumers to purchase goods and services by evoking emotions.
Actually, it’s more than just a method. In order to comprehend the inner workings of the typical consumer, many organizations are pushing this actual science.

3- Issue Highlight – What are you selling, and why? For instance, perhaps you market a stationary set specially made for start-up business owners. Perhaps you’re selling it because you wish you’d had it when you first started out.

The toolkit is made to teach aspiring business owners how to prioritize tasks and significant notes. The more clearly you can describe your problem and the more closely it resembles the problem that your audience is currently experiencing, the better.

4- Solution Introduction: This is where you introduce your solution to the audience in a natural way that doesn’t feel forced or spammy.
Instead of trying to make a strong sale, you should try to keep this polite. Instead of a business-focused atmosphere, try to create one that is helpful. Remain human.

5- Developing Credibility – You need to demonstrate your reliability and credibility. Send a message perhaps mentioning how you’ve used a number of similar things in the past but were never happy.

Something to back up your claim that you are knowledgeable about the topic and the product in question and have expertise with it. The narrow line between earning someone’s trust and boasting, however, should never be crossed. As much as you can, try to avoid boasting.

6- Providing Proof – Take into account that this is the video’s most crucial product demonstration. If you get this right, you’ll have a convincing argument to make to the rest of the world.

7- Encouragement for Action: What should the audience do next? Why, of course, people should adhere to your CTA. Tell them what you want them to do, whether they visit a website, landing page, or product page.

8- Summarize Your Point (CTA) – Summarize the motivation at the end of the video. Why should people be interested in what you have to offer? How does it benefit them? Be sure to reiterate your point briefly and persuasively, and make sure the video ends naturally.

When developing any marketing strategy to win the hearts of your audience, it is crucial to concentrate on the emotional aspect of those lovely festivals.